To celebrate World Lipstick Day, we partnered with Maybelline New York to bring their Born With It Live campaign to Melbourne—their first-ever music event in Australia. This flagship event supported emerging female artists, showcasing Maybelline’s Superstay Vinyl Ink Liquid Lipsticks through a creative blend of beauty and music. With collaboration from Spotify ANZ, the event featured five leading female artists from Australia and New Zealand, each representing a lipstick shade. It attracted 400+ attendees, 200+ VIPs, media, influencers, and over 54,000 YouTube livestream viewers.
Our team delivered seamless end-to-end event production, managing every detail including venue, audio visual, live-streaming, F&B, activations, talent management and branding. The partnership with Maybelline and Spotify was key to creating this unforgettable celebration of beauty and music — a proud achievement for our team!
